This involves creating visually appealing and cohesive email templates, as well as designing graphics and assets to enhance the overall email communication. It includes crafting layouts, selecting suitable typography, incorporating branding elements, and optimising visual elements for different devices.

Email implementation and reporting on platforms like Mailchimp and Klaviyo involve setting up and sending campaigns, tracking performance metrics, and analysing results to optimise future strategies. It includes configuring templates, segmenting lists, scheduling or automating sends, and monitoring delivery, open, click-through, and conversion rates. Detailed reporting provides valuable insights for improving campaign performance.

This entails crafting persuasive and engaging written content for email campaigns. It involves understanding the target audience, identifying the campaign's objective, and conveying the brand's message effectively. The copywriter must capture attention with compelling subject lines, deliver concise and impactful body content, and incorporate persuasive calls-to-action.