For almost 3-years I have worked at the incredible kennedy studio , melbourne as a senior marketing executive. THIS ROLE INCLUDED PAID STRATEGY, DESIGN AND ANALYSIS FOR BOTH GOOGLE AND META.
What do you do?
With extensive experience in branding and design, Dani is well-versed in various aspects of the creative process. She has a proven track record in developing captivating ads, crafting versatile templates, and bringing full brand concepts to life. Dani's expertise lies in creating visually striking advertisements that resonate with target audiences, while also maintaining brand consistency. She possesses a keen eye for detail and a deep understanding of brand identity, ensuring that every design element aligns seamlessly with the brand's values and messaging. Dani's ability to conceive and execute comprehensive brand strategies has made her a valuable asset in delivering impactful and cohesive brand experiences.
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I start by developing a clear and targeted ad strategy that aligns with your brand’s objectives. This involves understanding your audience, market trends, and competitive landscape. I use this insight to set goals, define key messages, and choose the right platforms and formats to effectively reach and engage your target audience.
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Once the strategy is set, I meticulously plan the ad campaign. This includes creating a detailed timeline, setting milestones, and coordinating with relevant teams. I ensure that all aspects of the campaign, from creative development to media buying, are aligned with the strategic goals and are executed on schedule.
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In the design phase, I create visually compelling ads that capture attention and communicate the brand’s message clearly. This includes designing graphics, writing copy, and selecting images that resonate with the audience. I focus on ensuring that all design elements work cohesively to enhance the ad’s impact and drive the desired results.
