SOCIAL MEDIA MANAGEMENT

Key Responsibilities:

  • Social media strategy development

  • Researching and optimising platforms

  • Designing templates for consistent branding

  • Creating engaging content

  • Crafting compelling caption copy

  • Scheduling posts and managing community interactions

  • Analysing performance and preparing reports

  • Managing and coordinating a team

EMAIL MARKETING

Key Responsibilities:

  • Email strategy development

  • Copywriting for email campaigns

  • Designing visually appealing email templates

  • Implementing email campaigns using platforms like Mailchimp or Klaviyo

  • Creating effective welcome and re-marketing flows

  • Analysing and reporting on email campaign performance

  • Delivering presentations to clients

PHOTOGRAPHY & content creation

Key Responsibilities:

  • Setting the visual direction and concept for creative projects

  • Collaborating with photographers, stylists, and designers to achieve the desired artistic vision

  • Editorial photography

  • E-commerce photography

  • Flat-lay photography

  • Product styling for photography

  • Fashion styling for photography

  • Environmental portraiture

  • Editing and retouching of photographs

CAMPAIGN PLANNING
And Strategy

Key Responsibilities:

  • Researching the target market

  • Developing creative strategy

  • Creating mood boards and reference imagery for visual language

  • Defining goals, objectives, and key messaging

  • Determining deliverables and setting KPIs (Key Performance Indicators)

  • Developing a pitch deck for client presentations

  • Pitching the campaign to clients

  • Sourcing a creative team for production

  • Leading art direction and ad design

  • Creating social media content

  • Planning promotional activities

BRANDING & DESIGN

Key Responsibilities:

  • Analysis of social accounts and website

  • Logo design

  • Developing a brand's colour palette

  • Creating a brand board to showcase visual elements

  • Creating a mood board to capture desired aesthetic

  • Storyboarding for visual storytelling

  • Designing packaging

  • Establishing brand guidelines for consistency

  • Developing a brand tone of voice document

  • Wireframe design for website layout

  • Designing various ad formats (animation, video, still)

  • Creating templates for consistent brand communication

  • Website building using platforms like Squarespace, Shopify, WordPress

COPYWRITING

Key responsibilities:

  • Developing brand tone of voice

  • Website copy

  • Product descriptions

  • Blog posts

  • Social media captions

  • EDM copy

  • LinkedIn captions

  • Pitch documents