SOCIAL MEDIA MANAGEMENT
Key Responsibilities:
Social media strategy development
Researching and optimising platforms
Designing templates for consistent branding
Creating engaging content
Crafting compelling caption copy
Scheduling posts and managing community interactions
Analysing performance and preparing reports
Managing and coordinating a team
EMAIL MARKETING
Key Responsibilities:
Email strategy development
Copywriting for email campaigns
Designing visually appealing email templates
Implementing email campaigns using platforms like Mailchimp or Klaviyo
Creating effective welcome and re-marketing flows
Analysing and reporting on email campaign performance
Delivering presentations to clients
PHOTOGRAPHY & content creation
Key Responsibilities:
Setting the visual direction and concept for creative projects
Collaborating with photographers, stylists, and designers to achieve the desired artistic vision
Editorial photography
E-commerce photography
Flat-lay photography
Product styling for photography
Fashion styling for photography
Environmental portraiture
Editing and retouching of photographs
CAMPAIGN PLANNING
And Strategy
Key Responsibilities:
Researching the target market
Developing creative strategy
Creating mood boards and reference imagery for visual language
Defining goals, objectives, and key messaging
Determining deliverables and setting KPIs (Key Performance Indicators)
Developing a pitch deck for client presentations
Pitching the campaign to clients
Sourcing a creative team for production
Leading art direction and ad design
Creating social media content
Planning promotional activities
BRANDING & DESIGN
Key Responsibilities:
Analysis of social accounts and website
Logo design
Developing a brand's colour palette
Creating a brand board to showcase visual elements
Creating a mood board to capture desired aesthetic
Storyboarding for visual storytelling
Designing packaging
Establishing brand guidelines for consistency
Developing a brand tone of voice document
Wireframe design for website layout
Designing various ad formats (animation, video, still)
Creating templates for consistent brand communication
Website building using platforms like Squarespace, Shopify, WordPress
COPYWRITING
Key responsibilities:
Developing brand tone of voice
Website copy
Product descriptions
Blog posts
Social media captions
EDM copy
LinkedIn captions
Pitch documents