ABOUT DANI
Dani is a creative strategist and content creator at Kennedy Studio, a reputable full-service marketing agency based in Melbourne. Creativity has always been fostered in her family, trickling down from her parents and influenced by her talented 'Pop,' Hilary Sexton, a commercial photographer, and her grandmother, Grace, a self-empowered model, seamstress, and jewellery maker from Egypt. Their inspiring presence has cultivated a deep-rooted passion for fashion and photography within her.
Since a young age, Dani has been captivated by striking fashion and stylistic portraiture, drawing inspiration from eclectic and commercial stylists like Edward Enninful to the raw and emotive portraits by Sally Mann. Consequently, Dani found it challenging to confine herself to a single niche style. However, this very versatility has become her strength, enabling her to skilfully portray diverse aesthetics for clients and empathise with customers who possess different tastes and motivations.
With two bachelor's degrees under her belt, Dani brings a diverse skill set to the table. In 2013, she completed her first Bachelor's degree in Commercial Photography at RMIT, honing her ability to capture captivating visuals. Building upon that foundation, she pursued a second Bachelor's degree in Fashion Marketing at Collarts, equipping herself with a unique blend of technical expertise and marketing acumen.
At Kennedy Studio, Dani leverages her extensive experience in retail management, e-commerce, and social media management to drive results. Prior to joining the agency, she worked in a marketing management role, gaining a deep understanding of the fashion and cosmetics industries and honing her ability to develop and execute effective marketing strategies.
Dani's diverse educational background and extensive artistic and technical experience provide her with a holistic perspective at the intersection of creativity and business. She brings a wealth of experience as a strategic thinker in the realms of digital and retail marketing. With her versatile skill set, Dani has successfully taken on various responsibilities at Kennedy Studio, including creative strategist, team manager, in-house photographer, copywriter, and design lead. These roles have facilitated the development of a deep understanding of each industry she works within and a dedication to thorough research.
Dani's proficiency extends to social media management, where she has effectively handled diverse accounts across B2B and B2C sectors, including fashion, beauty, real estate, adult retail, and hospitality. Additionally, her decade-long freelance journey as an e-commerce and digital photographer showcases her talent for capturing compelling visuals. With a balanced blend of logic and approachability, Dani aims to transform marketing visions into tangible success stories.